Everywhere we look there’s opportunity. Whether it’s the opportunity to see something, hear something, learn something, or experience something, it’s out there for the taking.
Sometimes opportunity is really obvious, like a TV ad. You don’t have a choice but to pay attention (I didn’t say opportunity was always positive). Other times opportunity may not be as obvious, such as ways to help our community.
Everyone wants their community to thrive. The obvious opportunity is support through donations and volunteering (which are both critical) but there’s an enormous hidden opportunity that’s also very powerful.
Businesses are becoming engaged with their communities like never before. Programs such as AustinGives highlight businesses that commit to giving a minimum of 1% of their pre-tax earnings back to the community. That means every time you support one of these businesses, you’re supporting our community. There are over 200 businesses in Austin who have signed the AustinGives pledge and that’s a lot of opportunity.
There are also businesses that go beyond these measures such as Give Realty (25% of commissions), Zuma Office (50% of profits), Build-a-Sign (>$600K) and Give as you Get (>50% of earnings). There is so much opportunity!
But there’s a lot of missed opportunity taking place as well. Give as you Get has estimated that if only 2% of our community shopped through giving sites, it would be over $1,000,000 a year for local nonprofits, and Give Realty estimates that if 25% of ALL real estate commissions in our area came back to the community, it would be almost $10,000,000 a month. And remember, these are adding no cost to the normal transaction. It’s just the right way to do business.
Opportunity is everywhere so please take advantage of it to experience everything our community can be.